Squads branding
At daily.dev, in addition to designing marketing assets, I took on the responsibility of building and maintaining brand awareness. When we introduced the "Squads" feature, we needed to establish our own squads to initiate the social aspect on the platform. Squads function similarly to groups, allowing members to share posts with their friends. I was responsible for designing branding for each squad and developing templates for their posts.
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Challenge
Creating diverse brandings was both challenging and enjoyable. I found a lot of joy in this task because I had complete creative freedom. It was essential for them to look distinct from daily.dev's branding, requiring me to exercise creativity.
My responsibilities
Building brands from scratch
Ensuring distinctiveness from daily.dev's brand
Cover image and logo design
Creating templates
Building a generator on Figma
Squad logos
Controversy.dev
An engaging Squad that adds drama with a touch of fun! Picture a lively comic book on your feed, with vibrant, eye-catching designs for exciting moments – not too many "POW!" and "BOOM!" posts, just enough to grab your attention.
Style: engaging, dramatic, colourful, makes you look twice
Changelog
The essential source for daily.dev's latest features, created to harmoniSe seamlessly with the platform's unique look and feel, ensuring a cohesive user experience and staying true to daily.dev's distinctive style
Style: Interesting, modern, tech-inspired, reminiscent of daily.dev.
Cloud
Dev tools
Discussions, recommendations, and questions. Requires a friendly, futuristic look for community engagement, sparking discussions, and sharing tools. Vibrant colours used to enhance the collaborative and lively atmosphere.
Style: collaborative, futuristic, engaging, informative, vibrant
AI
Infusing playfulness and professionalism, the retro style adds unique charm to the Squad's appearance, balancing fun and polish. It's similar to a Black Mirror episode, introducing an intriguing element to the overall vibe.
Style: playful, professional, unique charm, balanced, intriguing
Open source
Mobile dev
The Mobile Dev Squad caters to iOS, Android, and all in-between developers. Its style is straightforward, marked by simplicity, and the screen features discernible pixels, creating a pragmatic link to developers' work.
Style: pragmatic, inclusive, simplistic, pixelated, developer-centric
DevOps
Geometric shapes represent the iconic symbol of DevOps, originating from its conceptual roots. The name and symbol represents all things devops. It’s intriguing, not dull, and sparks an interest to join this cool club
Style: inspired by devops’ iconic symbol , tech focus, educational but not boring
Web dev
I understand this may not resemble real brand work, but I should mention that while at daily.dev, I assisted in developing their marketing brand guidelines and created their brand book. Feel free to explore the detailed work through the link below.
Brandbook
A brand isn't just about looking good; it's the narrative people share when you're not around. It's the vibe and impression your brand leaves. Creating these mini-brands for squads was enjoyable – each aimed to evoke a specific feeling. In marketing and sales, it's like asking someone on a date, and the brand is the reason they say yes. It has to convey the brand essence upon exposure. Think of brands like Apple; they're the good-looking individuals. Yet, it's crucial not to judge a brand by appearances, although, unfortunately, in this industry, looks often determine success. Brands, much like people, have personalities. At daily.dev, we focused on a user-friendly personality, understanding the developer community's challenges, infused with a touch of humor through memes. Every interaction builds brand awareness, stressing the need for mindfulness in this aspect. The bottom line: a brand isn't just about looking pretty; it tells a bigger story. 💜
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