Walmart

Promote the rollout of Walmart's new revised ReliOn webpage.

Year

2020

Team

LNC Productions

Project Type

Storyboarding / Illustration / Creative direction

Role

Illustrator

Project Overview

Promoting Walmart's rollout

LNC Productions asked me to create a series of social media videos to promote new products, solutions, and services for Walmart's Wellness program.

Challenge

○ Promote the rollout of the new ReliOn website
○ Work within the established illustration/animation style
○ Follow Walmart's brand guidelines in terms of colours and typography
○ Video should include copy overlays as many people will watch in sound-off environment.

My Role/Responsibilities

○ Deciding how to turn ideas and messages into visuals
○ Drawing rough sketches for approval
○ Producing final illustrations and storyboarding
○ Developing concept illustrations
○ Collaborating with animators, creative directors

Storyboarding

Creating visuals to communicate ideas and messages

In order to achieve a clear, legible image on screen, the backgrounds are flat, with minimal colours.

Storyboards

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