Storyboarding / Illustration / Creative direction
LNC Productions asked me to create a series of social media videos to promote new products, solutions, and services for Walmart's Wellness program.
○ Promote the rollout of the new ReliOn website
○ Work within the established illustration/animation style
○ Follow Walmart's brand guidelines in terms of colours and typography
○ Video should include copy overlays as many people will watch in sound-off environment.
○ Deciding how to turn ideas and messages into visuals
○ Drawing rough sketches for approval
○ Producing final illustrations and storyboarding
○ Developing concept illustrations
○ Collaborating with animators, creative directors
In order to achieve a clear, legible image on screen, the backgrounds are flat, with minimal colours.