Sirius XM

Promote Sirius XM App

Year

2020

Team

LNC Productions

Project Type

Storyboarding / Illustration / Creative direction

Role

Illustrator

Project Overview

Promotion of Sirius XM App

Promote the Sirius XM App, where you can listen to 300 channels of ad-free music, sports talk, comedy, news, and watch over 5,000 hours of on-demand video anywhere, anytime

Challenge

○ Describe the visual settings for each device (in the car, on the go, at home)
○ Stick to the established illustration/animation style
○ Colours and typography should follow Sirius XM's brand guidelines

My Role/Responsibilities

○ Drawing rough sketches for approval○ Producing final illustrations and storyboarding
○ Developing concept illustrations
○ Designing layout of scenes and camera placement
○ Collaborating with animators, creative directors

Storyboarding

'Available anywhere' marketing campaign for SiriusXM

In collaboration with the LNC team, we designed a campaign targeting two audiences: SiriusXM active car subscribers in a more mature age range, as well as new users across a more varied range of ages.

Storyboards

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